INSOME

INSOME is a pioneering mobile architecture brand based in China, specializing in modular, customizable spatial solutions for contemporary living and working environments. Our studio was commissioned to develop the brand identity, website architecture, and interactive digital tools to communicate the value of this flexible housing system. A key challenge was translating INSOME’s bespoke customization process into a user-friendly and intuitive web experience. To meet this, we collaborated with the client’s technical team and utilized tools like Unreal Engine and WebGL for real-time 3D rendering, enabling users to preview configurations and materials dynamically. The resulting platform not only showcases the architectural innovation behind INSOME, but also empowers users to engage in the design process—bridging product logic with emotional ownership.